Blog

The continuous further development of Purple in close coordination with our customers is at the centre of our product strategy. In the second quarter we focused on optimising your daily workflows and creating new monetisation opportunities. From the cookieless analytics solution to direct newsletter creation in the Hub – these updates deliver measurable improvements for publishers of every size. Here are our most important product innovations in detail.

At the Audiencers Festival in London, a recurring theme emerged from sessions with executives across leading publishers, audience strategy is undergoing a fundamental redefinition. In an era where platform referral traffic is declining, and digital advertising economics remain volatile, subscription models are under pressure not only to grow but to endure.

Publishing demands are rising steadily. Readers expect up-to-the-minute content, interactive formats and an experience that rivals social media. Traditional articles quickly reach their limits at this pace. That’s why we’re bringing live blogging into your digital newsroom as a seamless integration: our partnership with Norkon makes real-time reporting as natural for your team as writing an article.

For two days, Hamburg's Maritime Museum was transformed into a laboratory of ideas for everyone who wants to make their newsroom leaner, faster and even more focused on their readers. For Purple, I personally attended an event hosted by our partner Kordiam for the first time and have fresh ideas for you. Here are my five most important findings from lectures, workshops and discussions — compact for everyone who couldn't be there.

Finding and promoting talent is one of the most exciting tasks in our company. I am particularly pleased when we can support young people on their career paths and offer them opportunities that they may not have even had on their own. Today I am introducing you to one of our working students who has been part of our team for almost three years and has undergone an impressive development — from front-end development to project management.

Could Apple’s €500m EU Fine Reshape App Store Rules—and Shift the Ground for UK Publishers?

Two weeks ago, I had the opportunity to participate in the “HubSpot for Publishers” event organized by the Fürst von Martin agency in Berlin. We are HubSpot users ourselves at Purple and have already successfully used this tool in conjunction with our digital publishing platform for our customers.

Purple is constantly evolving to provide publishers and editors with a modern and efficient publishing platform. The highlights in this product news blog include the new Purple Hub design, the “one-click article” workflow, advanced e-paper analytics, and other optimizations to make your work easier.

Evelyn has been with us for over seven years and has been leading quality assurance for some time. Her journey from the humanities to the IT world shows that career changers are not only welcome at Purple but have real career opportunities. In an interview with me, she gives exciting insights into her career, her daily challenges and what she particularly appreciates about our corporate culture.

The digital transformation of the publishing industry is accelerating — and so is the search for sustainable sources of revenue.

Last week, I took part in the INMA Media Subscriptions Summit 2025 in Amsterdam together with my colleague Kevin Kallenbach. Over several days, the conference gathered 351 participants from 170 media companies in 28 countries to discuss the future of digital subscriptions. The focus was on how publishers can tap into new target groups and achieve sustainable growth in an increasingly competitive market — a market in which they compete for user attention with social media and streaming platforms.

Digital networking is changing customer relationships sustainably. In the VDL x Purple Lab talk “EngageMe: Next Gen Loyalty,” Matthias Keil, Head of Industry Solutions at AVS, demonstrated how innovative loyalty programs create measurable added value through gamification and intelligent reward systems. The focus was on using the state newspaper's CleverCard for the Lüneburger Heide (LZ). In this article, I will clearly summarize the case.

I would like to introduce you to Simon Binder, who has embarked on an impressive career path at Purple. During his master's degree in media informatics, he applied to us six years ago. He signed his working student contract at the beginning of 2019 and has been an indispensable part of our team ever since. Hip hip hooray, Simon!

With every release, we at Purple add new features, improvements and options to our digital publishing platform. With our latest releases, we have added exciting new features that are now available to you.

The rapid development of artificial intelligence (AI) has fundamentally changed industries worldwide — and the news market is no exception. In the last two years, advances in large language models (LLMs) such as ChatGPT, Google Gemini, and Claude have disrupted traditional journalistic processes. On the one hand, this opens up completely new opportunities, but at the same time presents media companies with major challenges.

The media industry is undergoing profound change. Publishers are facing economic uncertainties, technological upheaval and changes in user behavior. The decline in traffic from social networks and the slower growth of digital subscriptions are particularly serious.

Generative AI continues to transform the media industry, enabling not only more efficient processes but also new business models. The AI Maturity Report 2024 provides valuable insights into the current state of AI-supported content creation in German publishing houses.

Every quarter, we at Purple present the latest features and updates to our product in the Quarterly Feature Review Q4. In this article you will find a summary of our new features that make working with Purple even more effective than before.

Young people are the future generation of news consumers, but their content design requirements often differ significantly from those offered by many media. In order to successfully reach a younger target group with content, media companies should therefore address their needs. The examples from five publishers show what successful content creation can look like for younger target groups.

Podcasts are no longer just a trend in journalism, but have become established. This year, the audio format is more popular than ever before. Many publishers are already successful with podcasts and their experiences illustrate the potential of this format.

Lack of time and resources in editorial offices, news fatigue and reader dissatisfaction - publishers are facing complex challenges these days. The user needs model explains why people consume news. User needs represent a promising application for publishers to create content that interests readers, thereby strengthening reader loyalty and being economically successful.

The feeling of community is one of the strongest forms of human connection. Regional newspapers in particular should make use of this potential, as a close bond between readers and the newspaper's content is a decisive factor for long-term economic success. But what opportunities do publishers have to strengthen their readers' sense of community? And how are regional newspapers in Germany already doing this successfully?

Bundles can increase subscription sales as they appeal to a broad target group with different interests. This is shown by a recent study, underpinned by examples of international publishers and their bundle offers. Find out which strategies and offers publishers can use to successfully utilize bundles.

The transformation from print to digital poses enormous challenges for publishers. Despite the potential of digital products, many are struggling with problems such as subscription fatigue and low user engagement. To be successful and create high-quality digital offerings, publishers should therefore consider five crucial components.

In August 2023, the Kölner Stadt-Anzeiger introduced an innovative alternative to the traditional subscription: the prepaid model "Click & Read". Tim Thormann, Head of Paid Content and Digital Subscribers, reveals exciting insights into the target group, usage figures and more in an interview with Purple.

The internet is overtaking linear television as the most important source of news. Younger target groups mainly use social media to consume news. The importance of online news videos is growing. These and other findings from this year's Digital News Report by the Reuters Institute show what keeps news consumers in Germany busy. You can find out how media professionals can use the findings here.

As the next generation of news consumers, Generation Z, the younger audience cohort, will play an important role for news producers over the long term. However, current research shows that their news experience is rarely optimal. This article sums up the opportunities that publishers have to reach the next generation.

Current developments are accelerating the transformation of the media industry, making it necessary for publishers to revolutionize the print business and adopt digital business models. Dr. Christoph Mayer, an expert in future-oriented media strategies, offers important insights into the challenges, opportunities, and possible strategies involved in making this digital transformation.

Our new product, Purple Essentials, is a publishing platform that can be implemented quickly and is the ultimate solution for medium-sized publishers. With a hybrid app with e-paper, responsive website and integrated AI. Accelerate your digital transformation in times of disruption.

The Purple Day powered by a&f systems took place in Berlin on June 12, 2024. At the heart of the day were exciting presentations on a wide range of topics. Above all, the exchange with customers, partners and interested parties made the day something very special. In this overview we summarize the topics of an insightful day and offer you access to the presentation slides.

In editorial offices today, time for creating high-quality content is scarcer than ever. In addition to researching and writing articles, editors have numerous other tasks to complete. This is where the use of AI promises some advantages, but the application has its pitfalls. Find out how Purple Prompts uses AI to increase the efficiency of your editorial team.

In this interview, Peter Dyllick-Brenzinger, Head of Product and Engineering at Purple, provides insights into his years of working with artificial intelligence and reveals how he uses the technology personally. He talks about the beginnings of AI in the publishing industry, current opportunities for media professionals and the challenges that the change brings with it.

The most important providers of editorial systems have been determined for this year: our AI-based digital publishing software Purple took second place! An award that fills our team with pride and enthusiasm. Find out more about the integrated AI features and how editorial teams can benefit from Purple.

Executives from international media companies came together at the INMA World Congress in London in April 2024. The most important insights into the trends, opportunities and challenges they discussed in the publishing industry can be found in this article.

Waiting for better times is not an option for newspaper publishers. Digital change and demographic change will fundamentally change business over the next few years. That is why it is now important to look to the future and develop new digital business models.

Choosing the right payment model is crucial to the success of a publishing house. Subscriptions offer a reliable source of income. Freemium models offer the lure of a free basic version. Hybrid models combine different payment structures. The right choice requires a thorough analysis of the target group, the competitive environment and your own goals in order to be profitable in the long term and offer added value.

WhatsApp channels offer publishers an additional way to get in touch with their readers. In this article, we will look at what exactly WhatsApp channels are, how they work and how publishers can make the most of these innovative channels.

The publishing industry is facing one of the greatest challenges in its history. Demographic change and changes in media usage behavior are fueling the decline in print revenues, because older readers in particular are subscribers.

Internal linking is a powerful tool to improve user experience and increase the visibility of your content.

Our digital publishing software Purple has reached 5th place in the renowned kress CMS ranking!

AI-based technologies are spreading at a rapid pace, but what about the legal side? What is allowed and what is not allowed?

In an increasingly digitized world, the transformation of traditional newspaper and magazine publishers is inevitable in order to remain competitive and meet the challenges of the modern media landscape.

AI-based technologies are very promising, but there are certain areas where their application can be problematic.

Artificial intelligence (AI) is increasingly revolutionizing the media landscape and fundamentally changing how journalism is done.

Times are challenging. Most publishers are struggling with rising costs. Now it is even more important for publishers to attract new readers and not lose existing users.

In the following, we explain the functions of a headless CMS, also in comparison with traditional content management systems and, above all, which strategic opportunities arise from the use of a headless CMS.

The publishing industry has always been characterized by groundbreaking innovations. From the invention of printing to the emergence and proliferation of social media platforms. Publishers have had to respond to technological innovations and rapid changes in business models.

The year 2022 presents many of us with major economic challenges. The smallest startups to the largest corporations face major tasks in the near future. Whether it's the economic impact of the war between Russia and Ukraine, the lingering effects of the pandemic, or stubbornly high inflation, companies across Europe are doing their best to weather these turbulent times.

We are proud to announce that SPRYLAB by Kress Pro is one of the top 5 full-service providers in the current ranking of the best digital agencies and tools 2021 in German-speaking countries and is listed in 4th place.

Journalism is about good stories, relevance and the right timing: Is the topic current? How much interest will the story attract? This applies to reports in print as well as on the web. With one small but significant difference: Anyone who puts content on the web today has to deliver more than good content. Unfortunately, that is no longer enough. Users and readers have to find their way to the site, stay there and, best of all, subscribe to the medium.

The pandemic accelerated the digital transformation of publishing houses last year like no event before. The cost and innovation pressure was great and has grown even more. What measures will publishers take to respond to the changes in 2021? Which digital publishing trends are leading media brands pursuing? An international Reuters report provides answers. We have summarized the most important findings for you.

The German local newspaper landscape is unparalleled. Despite market concentration, there are still over three hundred regional and local newspapers. However, the total paid circulation of daily newspapers in Germany has been falling steadily for years.

Newspapers have focused their online activities mainly on their news websites in the past, but for some years now, more and more publishers have been turning to digital editions as reader interest grows. Unlike in the print world, however, there are different formats here. An overview.

Last week, the vertical MOPOP.de, the new portal for music and pop culture from Hamburger Morgenpost and mopo.de, went live for the second time. Equipped with a new CMS, the Purple Hub from SPRYLAB, this new website marks the start of extensive future multichannel publishing at the Hamburger Morgenpost.

What are your motivations for creating an ePaper? The motivation for looking for a digital e-paper solution can be manifold. Essentially, however, there are only three concrete scenarios. Firstly, the behavior of your readers or customers is changing. Secondly, your circulation is stagnating or even declining. Or thirdly, your own brand awareness simply demands a professional digital offering.

Are you using the full potential of your content? And how can you ensure that you reach as many readers as possible? I'll answer these questions and more in this article. I'll introduce you to multichannel publishing - and reveal the 5 signs you can recognize that you too would benefit from multichannel publishing software.

Whether you are a small trade magazine or a large national daily newspaper, you have to constantly make sure that your content is found.

More and more publishers around the world have recognized the power of magazine and news apps. These apps offer the opportunity to reach more online customers while enhancing the user's reading experience.

It wasn't that long ago that local newspapers were almost without competition. Warren Buffett once said that the local newspaper is an impregnable fortress.

The digital publishing world remains extremely competitive. Today's most successful publishers have therefore been investing more in reader engagement than in new customer acquisition for some time.

Whether your business is a large for-profit media company or a nonprofit weekly newspaper in a small town, you simply can't afford to rely solely on your existing revenue streams.

Artificial intelligence will change many, indeed most likely all, industries. And this change is already clearly picking up speed. When you think of artificial intelligence or AI, self-driving cars from Audi, Tesla or Waymo may come to mind.

For decades, media companies and publishers relied on advertising as their main source of revenue. At the dawn of the Internet age, most publishers initially assumed they could use a similar advertising model to monetize their digital content.

Times have changed at breakneck speed, haven't they? In any case, it was business as usual for us yesterday.

When it comes to role models for great digital publishing strategies, the same names keep coming up. What does that mean? Obviously that some companies have managed to adapt to the change in readership more successfully than others. However, the vast majority of publishers are disappointed with their own digital publishing strategy.

The way users interact with content is changing. We are in the midst of a paradigm shift. Users are already consuming more video and audio content than text. One of the most exciting developments is text-to-speech.

One of the biggest changes in the media world is the rise of social media. All over the world, social media platforms have become important tools for informing users and distributing content. As a result, however, many consumers of all ages are moving away from traditional media - many are now increasingly getting their information from social networks.

The history of digital publishing spans, believe it or not, more than 30 years. During this time, publishers have experimented a lot, with numerous attempts failing. Not least because the technical equipment and readers' habits were not yet ready.

Publishers of all types and sizes are facing ever-increasing competition. Start-ups in particular often use the Internet as their primary channel to reach a larger audience. In fact, even a single blogger or YouTuber can spread news and personal opinions from the bedroom. Think of Rezo with his video "The Destruction of the CDU".

Artificial intelligence has made its mark in the media industry and its influence is growing all the time. It is revolutionizing content creation, user experience, video workflows, SEO, digital marketing and many other areas step by step.

Are you hoping to take your content strategy to the next level? Or are you currently struggling with a particular aspect of your distribution strategy? Are you wondering which platforms you should be present on?

No one in German publishing houses is eagerly awaiting the latest IVW figures. Rather, there is a certain tension because, as is well known, the most important values have known only one direction for years.

Creating new and relevant content regularly — that is the biggest challenge for every journalist and thought leader.

Apple launched its new subscription service "Apple News Plus" in the USA and Canada in March 2019. Find out what the Apple service offers publishers and who can join in in our article.

As editors, you certainly haven't missed the fact that the world of content publishing has changed dramatically in recent years.

Omnichannel marketing means engaging your users personally on all channels and providing them with a consistent customer experience across all of them. Whether on your website, your app, on Facebook and LinkedIn, or in your newsletter. Your users want to switch channels at will and expect the same customer experience on all channels.

It's the hottest topic in the WordPress world right now and the most significant change in a long time. The WordPress version 5.0 is in the starting blocks and brings the new editor Gutenberg.

Did you know that over 50% of all customers are now active in several channels before they finally decide to buy a product? This was the conclusion of VWO's Consumer Survey Report. So it's no wonder that the terms multichannel marketing and omnichannel marketing are used frequently.

At the heart of every mobile strategy is the answer to the question of the concrete benefit of apps for your company. In other words, how to properly implement your app monetization - directly or indirectly.

Ringier chooses Purple as technology partner for all BLICK e-papers and for the subscription store for print & digital subscribers

Every app needs a marketing funnel. In other words, a complete strategy to help you grow your app's user base. In this series, we will show you in detail how the Purple App Funnel can play a crucial role in your marketing plan and ultimately help you increase your user base.

Every app needs a marketing funnel. In other words, a complete strategy to help you grow your app's user base. In this series, we will show you in detail how the Purple App Funnel can play a crucial role in your marketing plan and ultimately help you increase your user base.

With every app release, you should also consistently think about your app marketing funnel. In other words, a complete strategy to help you grow your app's user base. In this series, we will show you in detail how the Purple App Funnel can play a crucial role in your marketing plan and ultimately help you increase your user base.

7 examples of outstanding digital storytelling campaigns by major automotive manufacturers

The Adobe Digital Publishing Solution - as we know it - will no longer exist in the future. Adobe announced this today at the GSMA Mobile World Congress in Barcelona.

Scrollytelling is an innovative and highly engaging form of storytelling. It combines texts, photos, graphics, videos or animations into a perfect whole to tell captivating stories. The multimedia elements support the textual content.

Our 12 years of experience in the digital publishing industry have taught us that the former divisions into different publishing areas are increasingly becoming a thing of the past. Old rigid divisions into web, app, social media, print and co. are dissolving at a rapid pace.